1) Strategic Plan for Toddle’s Participation in DIDAC - India Event
Date: 17th, 18th & 19th October, 2023 | Venue: India
| Owner |
Niyati Shah |
| Contributors |
Niyati Shah |
| Stakeholders |
Marketing manager, Outreach and partnerships manager, Graphic designer, logistics manager |
| Status |
In Progress |
| Last updated |
28/08/2023 |
Assumptions for this Assignment
- This position primarily involves identifying strategic events to effectively promote and showcase Toddle's offerings.
- Our solutions cater predominantly to educational institutions following the IB and/or Cambridge curriculum.
- Considering that revenue from the APAC region constitutes around 30% of the total, our emphasis is on identifying events that have the potential to drive growth and expansion in this crucial market.
Introduction to DIDAC India
India Didactics Association (IDA) is India's exclusive membership uniting education stakeholders nationwide. With 88,000+ educators from 250 cities, including schools, institutes, and solution providers, IDA fosters collaboration for national education goals. Partnering with 19 countries, IDA enhances teaching and learning collectively.
Why should Toddle Participate?
- Exposure to the Indian Market: This event will have school leaders coming from different parts of the country and also from various countries. However, since the majority of the leaders will be from India
- Serves multiple purposes: This event can provide us with a separate booth where we can show the real-time demo of our platform to potential customers. We can also be the sponsors and get significant visibility in the marketing campaigns before, during, and after the event.
- Great opportunity to strategically partner with other Businesses: It is Asia’s largest B2B conference in the Education space. We can build alliances with our potential business stakeholders.
- Bangalore is known to be a hub for a lot of great schools in India: Bangalore has > 25 IB schools and >15 Cambridge schools. The Bangalore market is considered to be an early adopter’s market in the Education space. Hence we could also utilize this opportunity to network with the potential school clients there
Operational Excellence
- Pre-event logistics: Our pre-event logistics will focus on-
- Meticulous planning and shipping of event inventory and collaterals